Lime Crime
Indie makeup brand Lime Crime is known for their unapologetic approach to beauty—the bolder, the better. As their in-house copywriter, I wrote messaging and storytelling for campaigns across all mediums, including web copy, emails, paid media, and retailer assets.
- Write storytelling, messaging, web copy, including product descriptions, for launches and promos—optimizing copy for each channel.
- Proofread all creative graphics, ranging from web banners to point-of-sale.
- Write in-house announcements.
Project details:
- Category: Email Copy, Storytelling
- Brand : Lime Crime
- Role: Copywriter
- Photo Credit: Lime Crime
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