Lime Crime

Indie makeup brand Lime Crime is known for their unapologetic approach to beauty—the bolder, the better. As their in-house copywriter, I wrote messaging and storytelling for campaigns across all mediums, including web copy, emails, paid media, and retailer assets.

• Write storytelling, messaging, web copy, including product descriptions, for launches and promos—optimizing copy for each channel.
• Proofread all creative graphics, ranging from web banners to point-of-sale.
• Write in-house announcements.